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How VMC Works

What exactly is a Verified Mark Certificate (VMC)?

A Verified Mark Certificate, also knowns as a VMC, is a revolutionary new digital certificate designed to work with Brand Indicators for Message Identification (BIMI) to visually reward authentic email senders who have prioritized specific email security best practices. After implementing the email security & compliance requirements, utilizing a VMC allows organizations to certify and showcase their official company logo directly in the preview area of prominent email service providers, such as Google Gmail when sending email. This not only differentiates your brand amidst the inbox noise, but also assures your customers of your brand's legitimacy. Also, your brand becomes less of a target for spammers. VMC is a giant step forward to finally combat email phishing and spoofing. The bad actors can't get a VMC for your logo, but you can.

How VMCs Work

Emails senders can now benefit from a global partnership between mailbox platforms like Google Gmail, BIMI Group, and Certificate Authorities such as DigiCert. This unprecedented collaboration is designed to establish a reliable and visually consistent email experience for authentic organizations/businesses and their customers (email recipients). Here's how it works:

First, you need to get your organization to DMARC enforcement.
Then, once you’ve properly demonstrated DMARC enforcement, you’ll activate BIMI.
Once you’re BIMI-ready, you’ll need to purchase one of the 3 types of verified mark certificates. You may qualify for a registered mark certificate, common mark certificate or government mark certificate depending on a few factors.
Get your logo ready and then get validated by DigiCert. Your logo will need to be in SVG format. Then submit it to DigiCert during the VMC enrollment and validation process.

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DigiCert VMC Video

A Quick Look at Verified Mark Certificates: Why it Matters!

Explore how VMC-driven, Logo-verified email strengthens user confidence, broadens brand visibility, enriches customer touchpoints, and intensifies user participation.

Which Email Would You Trust More?

Without VMC

With VMC

VMC Spreads Cross-Functional Love Across Your Organization.

Impact on Marketing with VMC

Instead of generic initials, clients are greeted with your authenticated logo even before clicking on your email.
Offering a cohesive and genuine brand experience becomes seamless with your organization.
Merge the essence of trustworthiness and authenticity in your brand's email communication with VMCs and your emblem.
Elevate your brand above inbox noise, signaling to clients your commitment to their security and a positive experience.
Boost awareness, retention, and interaction — as evidenced by a Verizon media research indicating over a 10% rise in engagement levels.

Unlock Insights with Our VMC Marketing Primer

Elevate IT Standards with DMARC

Demonstrate the utmost commitment to email security by rigorously adhering to DMARC best practices and standards.
Heighten barriers against malicious actors aiming to deceive your clientele with identity-centric spoofs and scams.
Gain enhanced oversight and control of emails circulated under your domain's name.
Recognize and determine the nature and recurrence of threats aimed at your organization's domain.
Pairing DMARC with VMC guarantees genuine emails reach their destination with assurance, ensuring no message is overlooked.

Implementing DMARC in Your Organization

Elevate Your Emails with VMC

Preparing Your Business for VMC Implementation

From initial setup to final verification, we're here to help you master the essentials of verified mark certificate implementation.

Activate DMARC Compliance Now

Prioritize email integrity and build trust

To obtain a Verified Mark Certificate (VMC), it's crucial that your organization first achieves DMARC compliance. Determine if your email domain already employs DMARC through our DMARC Inspector . Establishing DMARC requires careful consideration and time. Begin your journey with our insightful DMARC step-by-step guide .

Secure Your Logo's Trademark Registration

Ensure exclusive rights and recognition for your brand

Before securing the high-assurance VMC, a Registered Mark Certificate, you must ensure your brand's logo is registered with the relevant government trademark office in your locality. Acquiring a trademark can be a prolonged affair; it's advisable to initiate the process early. For more on the trademark registration, explore this resource . If you do not wish to trademark your logo, you'll need to consider a Common Mark Certificate.

Get Your Logo Ready

Optimize visuals for an impactful impression

To ensure an optimal display in email inboxes, it's imperative that your logo is formatted in the SVG Portable/Secure (SVG-P/S) format. Please direct your design team to our dedicated BIMI-ready logo guide , so they can effectively align your logo with the exacting standards set by Brand Indicators for Message Identification.

Secure Your VMC Today

Elevate your brand's email presence with certification

If you're prepared and ready for VMC, take the initiative and kick off the process by purchasing a Verified Mark Certificate right away. If your organization operates with multiple logos or has several domains, it's crucial to refer to our VMC quantity guide . This will help you determine the precise number of VMCs you'll need to pull this off.

Secure your brand's email presence for only $1,499!

Brand Your Emails. Get More Opens.

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